Explainer Videos: All You Need To Know!

Humans are visual creatures. Visual and auditory cues are a lot more effective than you think. The truth is that text only goes so far. On the other hand, videos can serve as a powerful tool to achieve all your objectives. Most people prefer watching videos instead of reading text. Online videos are gaining traction and helping generate a ton of revenue for businesses. In fact, according to a 2019 survey, 95% of video marketers believe video has helped viewers better understand their product or service.

One of the video marketing trends that you need to know about is explainer videos. These videos explain the product or service in the best way possible so that your customers are able to understand how to make the most of what you have to offer. The fact is that explainer videos, especially 2D animated explainers provide outstanding results. They explain products much better than any other technique. Therefore, you need to learn as much as possible about explainer videos.

What Are Explainer Videos?

In the simplest of words, explainer videos serve as the ultimate tool for expanding your audience. Since everything has become digital, videos play a huge role in making everything possible. You can rely on them to achieve the results that you are looking for. With explainer videos, you get to capture the attention of your target audience. If you have not used explainer videos, you are missing out as they have a lot to offer.

These short animated videos describe the idea behind your product or service. Companies normally use 2D animated explainers for introducing new products that are completely unique. Through the use of video, it is possible to show the benefits without much effort.

Why Use Explainer Videos Including 2D Animated Explainers?

An explainer video allows you to showcase everything that the product has to offer. Generally, 2D animated explainers are 90 seconds long and focus on explaining the business and its product. Although there are some live explainer videos, 2D animated explainer videos allow you to push the envelope to develop content that is highly effective. There is no limit to what you can do by leveraging animation. You can use it to illustrate and explain complex processes that a camera simply cannot capture.

The main purpose behind an explainer video is to ensure that you understand what the product can do for people. It does an incredible job at persuading them to buy from you. You can rely on it to increase your conversion rate. By breaking down complex topics, you get to provide valuable information to customers that is digestible.

Only when your prospects are able to understand what your product or service is about would they trust you and make a purchase from you. Now, you must keep in mind that people only purchase something from brands that they can trust.

Video Marketing

To gain a better understanding of the role explainer videos play, you need to look at video marketing trends that prove that it is highly effective. The following facts will help open up your eyes to its potential.

• Cisco claims that online videos generated over 80% of online consumer traffic in 2020.
• Business Insider found that people watch videos for over 500 million hours on YouTube daily and the number only continues to rise by the day.
• HubSpot states that 55% of people focus more on videos when compared to other content.
• According to Google, there have been more searches for how-to. Therefore, it is clear that 2D animated explainers are just what you need.
• Google also claims that 40% of people on YouTube watch videos that share information about products.

When you consider the above, it becomes clear that offering more information about products should be on the top of your mind.

Explainer Videos in Practice

Companies should realize that explainer videos have a lot to offer. Here is what you can expect from them.

• Easy to share
• Stick to the point
• Easy ROI tracking
• Accessible on all digital platforms
• A great option for mobile marketing
• Improves your search engine ranking
• Delivers information better and faster
• Fit with every type of digital marketing campaign including social media marketing campaigns

Online Advertising with Explainer Videos

If you need to boost traffic to your website and increase awareness, explainer videos are just what you need. When it comes to the top of the funnel content, explainer videos are highly effective. By perfecting each component of the 2D animated explainer video, you get to establish a strong foundation with customers and build trust. Besides, it tends to be short and grabs the attention of viewers immediately. You need to use explainer videos for online advertising if you want to take your business to the next level.

Since 3D animated explainers can be more costly and take more time, 2D animated explainers are a much better option. The thing about explainer videos is that they are actually a work of art. You can create visually pleasing animation to attract customers and get them to take an interest in what you have to offer.

Use 2D Animated Explainers

2D animated explainers create the illusion of movement. It uses sequences of drawings including different texts, FX, backgrounds, and characters. When you create a 2D animation explainer video, it comprises objects that move linearly.

Not only are 2D animated explainer videos only used in advertising and marketing but they are also used for serving educational purposes. It is a great idea to incorporate a 2D explainer video into your customer onboarding experience. In addition to this, it is quite common for corporations to include 2D animated videos on their product landing pages and even homepages to encourage people to find out more about their product or service to boost conversions.

Create Explainer Videos

After you have finished reading our post, you will know everything there is to know about explainer videos including 2D animated explainers. As 2D animation is easier to create, you will have an easier time overseeing the production of your video. You can watch popular 2D animated explainers to understand what they can do for you @ https://animationcreate.com/ or reach out to us now @ info@animationcreate.com.